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Why We Recommend the 2024 ABA Bank Marketing School

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At BankBound, we subscribe to the American Bankers Association (ABA) best practices and acknowledge the power that comes from a united effort to keep our financial institutions resilient and a source of strength for our economy.  

In today’s fast-paced world, the banking sector is not just about managing finances but navigating a sea of constant change. The landscape of digital marketing for financial services is evolving more rapidly than ever before, thanks to the intersection of technological innovation, regulatory shifts, and changing consumer behaviors.

Bank marketers are at the forefront of this transformation, tasked with crafting strategies that resonate with customers and comply with stringent regulations while attempting to leverage the latest digital advancements. It’s a challenging environment, but within these challenges lie immense opportunities—for those equipped to seize them.

students in a modern technical classroom


Why Should I Join the ABA Bank Marketing School?

Enter the ABA Bank Marketing School, a resource for bank marketing professionals seeking to elevate their careers to the next level. At the heart of the school’s mission is a commitment to arming marketers with the cutting-edge skills and insights needed to thrive in this dynamic field.

Whether it’s mastering the intricacies of digital marketing, navigating the complex regulatory landscape, or understanding the nuanced expectations of today’s bank customers, the school offers a comprehensive curriculum designed to address the unique challenges of bank marketing.

This is not just another academic program. The ABA Bank Marketing School is about real-world application, drawing on the wisdom and experiences of industry leaders to prepare marketers for the demands of today and the challenges of tomorrow. It’s about building a community of professionals who are not just surviving but thriving, turning obstacles into opportunities and innovation into impact.


Digital Marketing for Financial Services

In bank marketing, the difference between success and failure often hinges on the depth of industry-specific knowledge and expertise. This is where the ABA Bank Marketing School distinguishes itself, offering guidance rooted in the real-world experiences of its expert faculty and a curriculum crafted to meet the needs of bank marketers.


Expert Faculty

At the core of the ABA Bank Marketing School’s success is its diverse assembly of faculty members. These aren’t just academics but professionals and thought leaders in the banking and marketing fields. The faculty roster boasts a dynamic mix of seasoned marketers who have spearheaded innovative campaigns, technology experts who are at the forefront of digital banking trends, and financial strategists who understand the fiscal implications of marketing decisions.


Addressing Banking’s Unique Needs

Another point that sets the ABA Bank Marketing School faculty apart is their firsthand experience in tackling the banking sector’s unique challenges. They’ve navigated the complexities of changing consumer behaviors, designed strategies that align with stringent regulatory environments, and leveraged emerging technologies to enhance customer engagement and bank profitability. Through their guidance, students gain insights not from textbooks but from real-world scenarios and solutions that these experts have encountered and mastered throughout their careers.

people on stairs helping each other up

Applicable Learning Options

The curriculum at the ABA Bank Marketing School covers strategic marketing aligning with bank growth and customer experience goals. Part 1 of the school will be held online (April 10-11). Part 2 of the school will be held in person in Atlanta, GA (April 13-19) and includes a collaborative marketing planning case study exercise.

Core Competencies

According to the ABA Bank Marketing School website, the core competencies gleaned from the school include:

”The Bank Marketing School is an intensive and immersive experience designed to help students build leadership skills and a lifelong support network. The school’s top-rated curriculum will show students how to achieve the following core competencies:

  • Develop a strategic marketing plan focused on generating revenue
  • Demonstrate — and communicate — marketing’s critical role in the development and execution of an integrated customer experience
  • Analyze and interpret marketing data and analytics to build stronger, results-oriented campaigns
  • Become an influencer and help lead your bank’s strategic direction through integrated marketing and branding endeavors
  • Calculate and communicate marketing return on investment (ROI) on campaigns and other marketing initiatives
  • Learn how to develop public relations plans and manage crisis communications “


It also emphasizes practical expertise for immediate application and offers a collaborative marketing planning case study. Learning from leading bank marketing professionals, attendees can build a valuable network and earn a Certificate in Bank Marketing, with the option to advance towards becoming a Certified Financial Marketing Professional (CFMP). This comprehensive program is designed to enhance career advancement opportunities for bank marketing professionals.

Certificate in Bank Marketing

The Certificate in Bank Marketing provides foundational knowledge and skills specific to marketing within the banking sector, focusing on practical applications and strategies for bank marketers.

Certified Financial Marketing Professional (CFMP)

The Certified Financial Marketing Professional (CFMP) designation is a more advanced certification that signifies a broader and deeper understanding of financial marketing, including regulatory compliance, product development, and strategic planning. Earning the CFMP often requires holding the Certificate in Bank Marketing or equivalent experience, plus passing a comprehensive exam.

Will You Take Your Career to the Next Level?

Learn all about the ABA Bank Marketing School and consider how it can help benefit your career and raise your marketing efforts. Let us know if you attend and what you enjoy about the program!