Bank Marketing Strategy

Financial Marketer’s Guide to Jack Henry Connect 2025

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BankBound (alongside our parent company, PrintMail) will be on the ground at Jack Henry Connect 2025. If your institution runs on—or is evaluating—Jack Henry, this conference is one of the best places to sharpen your marketing strategy, compare notes with peers, and see what’s next across the Jack Henry ecosystem. Past Connect / Jack Henry Annual Conferences (JAC) have blended roadmap previews, hands-on education, and deep partner networking—exactly the mix bank and credit union marketers need to turn ideas into impact.

Jack Henry Connect

Why Jack Henry Connect matters for marketers

#JHConnect isn’t only for IT and operations. It’s where marketing leaders can:

  • Align brand, CX/UX, and digital banking (e.g., Banno) with real customer journeys.

  • Translate product roadmaps into go-to-market plans and growth campaigns.

  • Compare KPIs and tactics with peers facing the same compliance and resource realities.

Marketing-centric sessions to prioritize

  1. Unlock the Power of the Jack Henry Marketing Center
    Mon Sep 08, 10:15 AM – 11:15 AM

  2. Rediscover the Power of Synapsys
    Tue Sep 09, 1:10 PM – 2:00 PM

  3. Leveraging Synapsys Marketing Manager to Supercharge Your Multi-Channel Notifications Experience
    Tue Sep 09, 2:15 PM – 3:05 PM

  4. Unlocking EWF Mastery: Boost ROI, Optimize Utilization, and Drive Success
    Wed Sep 10, 2:45 PM – 3:35 PM

  5. Synapsys Service Events – Not Just for Client Resolutions
    Wed Sep 10, 3:50 PM – 4:40 PM

  6. Beyond Transactions: Engaging Consumers at Every Stage
    Thu Sep 11, 1:45 PM – 2:35 PM

A marketer’s checklist before you go

  • Bring baseline metrics: current digital adoption, account application funnel, eStatement enrollment, cost-per-acquisition, and product-level conversion.

  • List your “blockers”: data access, consent/PII policies, core or digital platform limits, creative bandwidth.

  • Define quick wins vs. big bets: what can launch in 30–60 days, and what needs a cross-functional plan.

  • Set two meeting goals: 1) peer roundtable to compare KPIs; 2) partner consult on one priority (e.g., deposit growth or customer statement marketing).

Meet BankBound & PrintMail at Connect

We help community and regional institutions grow with data-driven digital marketing solutions (BankBound) and branded customer communications (PrintMail). If you want to:

  • Lift deposit and loan conversions from your digital channels,

  • Turn statements and notices into on-brand engagement, or

  • Build a measurement framework your leadership will love,
    let’s connect during the conference.

Heading to Connect? Reach out to tell us your top goals and we’ll recommend sessions, set up a quick working session onsite, or map out a fast pilot you can launch post-conference.