While user experience should be the top priority for your bank website, there are ample ways to effectively integrate UX and SEO together.
Search Engine Optimization
Search Engine Optimization
Your bank website has a sleek new design that’s now also mobile friendly; huge win! A shiny new site that passes Google’s Mobile-Friendly Test should surely provide your bank with a boost in organic visibility, traffic, and leads right?
Not exactly.
Unfortunately, there is still a huge disconnect between website design and search engine optimization best practices. Creatives may have a lot of expertise in crafting a beautiful design for your bank’s website, but it’s often the case that SEO is an afterthought. This is truly a shame, since prospects are not likely to find your bank’s lovely site ahead of your competitors if your site doesn’t play nice with search engines.
While user experience should be the top priority for your bank website, there are ample ways to effectively integrate UX and SEO together.
The following are the most common SEO mistakes we’ve found across the myriad of bank and credit union websites we’ve reviewed.
While these three SEO issues often represent the highest online growth opportunities for financial institutions, there’s just a little more to it than that. Effective SEO for banks and credit unions incorporates a long list of on-page and off-page factors. Gone are the days of simple SEO tweaks and tricks that allow websites to instantly dominate search results. Instead, Google uses a complex algorithm that includes hundreds of ranking factors to determine which pages show up first in search results. Those factors have varying degrees of importance and change constantly, so SEO is a long term digital marketing strategy that is always evolving. That doesn’t mean your bank should skip out on SEO altogether! Rather, the sooner you can address these three common mistakes and implement a comprehensive search engine optimization strategy the better.