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Your financial institution is being acquired. Ok, perhaps not. But what happens if or when that day comes?

As most digital marketers know, content is king. Original, informative, and useful content builds authority and trust in your brand to readers. Search engines highly value these articles, and it can help your financial institution’s website rank higher in organic search results. If your organization is creating original articles following the industry best practices, the team is spending hours of time and effort to research, write, and proofread the content. If you’re not seeing the visitor traffic you had hoped for, try out some of these suggestions to help promote your content.