Banking on Identity – Bound by Banking with Ryan McCormick & Jason Lavender

How does a 136-year-old bank grow past $1 billion in assets while staying true to who they are? In this special episode of Bound by Banking, host Ryan Young sits down with Ryan McCormick and Jason Lavender from TFNB Your Bank for Life in Waco, Texas, for a wide-ranging conversation about identity, modernization, and what community banking actually looks like in the AI era. The team digs into what it means to build a brand in a numbers-driven world, how TFNB is thinking about AI and digital modernization without losing their community-first soul, and why staying true to your institutional identity might be the most competitive thing a bank can do right now.