Building a Brand That Means Something – Bound by Banking with Brandon Herbison

With 14 years in banking and a fresh promotion to lead Texas Security Bank’s North Dallas team, Brandon Herbison has a front-row seat to where the industry is heading, and he’s not shy about sharing what he sees. In Episode 4 of Bound by Banking, host Ryan Young and Brandon have a straight-talking conversation built for bankers and banking leaders who want the unfiltered truth, covering everything from the M&A wave reshaping the DFW banking market to the challenge of building a brand that actually means something in a crowded field, along with the tactical and strategic realities facing community banks in one of the country’s most competitive markets