What Banks Get Wrong About Digital Marketing – Bound by Banking with Mandy Bradshaw

In this episode of Bound by Banking, host Ryan Young sits down with Mandy Bradshaw, a 15-year digital marketing veteran currently at First Bank of the Lake, to unpack what it really takes to grow a community bank in 2026. From the realities of paid acquisition to why so many institutions still get digital marketing fundamentally wrong, this conversation cuts through the noise on topics like the “dating phase” of a Google Ads campaign and why banks that pull the plug too early are leaving real growth on the table, where banks overcomplicate or dangerously oversimplify their marketing, why a closed-loop feedback system between marketing, sales, and customer care is non-negotiable for sustained growth, how online account opening opens the door to customers you’re quietly missing, and why becoming known for something specific consistently outperforms trying to be everything to everyone.