What’s actually working in community bank marketing right now? In this episode of Bound by Banking, Ryan Young sits down with Shelley Regin, Chief Marketing Officer at Country Bank in Ware, Massachusetts, to find out. Shelley shares why her team went all in on marketing automation (125 leads and roughly $750K in new deposits since February), why they stepped back from the always-on social media grind in favor of employee brand ambassadors, and how they make customer data actionable. She also gives her honest take on whether a tech giant like Apple or Amazon could ever beat a community bank, and breaks down how Country Bank is winning the next generation through teen debit cards, Money School, and Credit for Life fairs. If you’re a bank marketer or community bank exec, there’s something here you can put into action.
