Start by writing ads that align with your goals. Tailor the message in each ad group to your intended audiences. You may want to create ads for your grand opening event, ads that inform new customers about the services you’ll be offering at the new branch, ads that promote incentives for new customers, and so on.
Create an ad group for the new location or add the new bank branch to the geo-targeting of existing campaigns. This will allow you to show your ad to individuals within your new market, increasing awareness and allowing you to target new customers.
You may even want to do some research and identify competitors with branches in the area of your new location. Once you have a list of your competitors, set up region-specific ad groups that target your competitors as keywords. This will allow you to show ads in Google whenever someone performs a search for one of these competitors. This strategy might win you customers who are looking to switch banks, especially if your new branch is offering incentives for new customers.
Want to let your current customers know about your new location? Google Ads offers remarketing campaigns, which allows you to show ads to individuals who have visited your site in the past. Set up a remarketing campaign for website visitors who login to your online banking portal but live in a close proximity to the new branch. Once they know about the new, more convenient location they may be more inclined to visit your branch in person for their banking needs!