In a saturated environment, how do you effectively attract the right customers, measure your efforts, and meet your goals?
With direct mail marketing, we want to target customers and prospects that best fit your financial institution’s underlining goals. In today’s market, your message must successfully come across 6-8 times to spark an interest. Using three or more channels achieves a 250% higher purchase frequency and engagement rate than the case of single channel marketing. BankBound ensures your message and branding are consistent and showing results.
The United States Postal Service knows statistically that people generally enjoy receiving a personalized or attractive piece in the mail. 42.2% of direct mail recipients either read or scan the mail they get and up to 90% of direct mail gets opened, compared to only 20-30% of emails (Data & Marketing Association).
BankBound is a division of PrintMail Solutions who partners with over 300 banking institutions on transactional printing and mailing, ePresentment, and mail marketing. We are the outsourcing choice for financial institutions. Contact us for a direct mail advertising strategy to support your bank’s marketing goals.
