Search Engine Optimization (SEO) Services

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Want people to find your website when searching online for financial solutions? Search engine optimization increases website visibility, traffic, and leads. SEO takes time, but results are exponential.


Page Contents

  1. What is SEO?
  2. How can SEO benefit my financial institution?
  3. Why partner with BankBound on SEO?

What is SEO?

SEO is the ongoing process of moving your website ahead of competitors when target prospects search Google for relevant products or information.

Gardening can be a helpful analogy for describing search engine optimization:

How Does SEO Work?

When prospects in your geographic area search Google for your products and services, Google uses hundreds of factors to determine how relevant your website is versus your competitors–and whether it should appear at the top of a prospect’s Google search results.Google Ranking Factors

How Much Does SEO Cost?

SEO pricing is based on a number of variables, including:

  • Personnel required
  • Hours required
  • Software required

Industry research has shown the average SEO plan costs $2,819.87 per month, on average (source: Ahrefs).

Contact us for a custom quote to see what it would cost to partner with BankBound on SEO for your financial institution.

How Important Is It To Appear At The Top Of Google Results?

According to BrightLocal, 68% of online experiences begin with a search engine. While appearing at the top of Google is a strong leading indicator, an effective SEO strategy should ultimately be focused on traffic and leads.

Every day there are people in your target market who are searching Google for the products and services you have to offer- appearing at the top of Google will support business growth for your bank or for competitors who appear ahead of you (both local or digital).

Should We Hold Off On SEO Until Our Website Is Redesigned?

Not likely. SEO is what ensures your new website will be a successful marketing engine instead of an online banking login page for existing customers.

During the redesign, we want to make sure that analytics tracking and goals are reconfigured, optimized copy and meta data are migrated properly, and all range of technical best practices are implemented into the new site (other meta data, internal links, navigation and hierarchy, sitemaps, redirects, H1 tags, and more).

After the redesign, we want to see how Google reacts to the new site, making technical optimization as needed to internal links, copy, meta data, etc. In addition to ongoing monthly optimization opportunities we find through monitoring site health and Google visibility, we’ll want to continue adding more content each month into the blog to accelerate results and continually demonstrate EAT with Google (expertise, authority, trust).

What About Paid Ads?

SEO and pay per click ads (PPC) are complimentary but work differently. PPC ads provide immediate results but require a small click charge for every visitor, whereas SEO results build up gradually but offer exponential growth opportunity.

What Are The Benefits of SEO for My Financial Institution?

  • “80% of consumers visit at least one bank or credit union’s website prior to opening a new checking account.”  (source: Oliver Wyman)
  • “92% of borrowers did online research prior to reaching out to lenders.”  (source: Ellie Mae)

Does My Website Need Ongoing SEO?

Without ongoing SEO, organic visibility, engagement, and leads would continually decrease over time. Instead of finding your financial institution, target prospects would increasingly find your competitors.

Is SEO Important for Rural Banks?

While you may have the only brick and mortar bank in a particular market, digital banks and regional banks are still actively targeting your customers and prospects online.

How Does SEO Support Our Bank's Marketing Goals?

  • acquire new deposits, loans, and business banking relationships
  • increase brand awareness and engagement
  • improve website performance (aka your 24/7 branch)

Why Partner With BankBound for SEO?

Whether you already have an SEO strategy in place or are looking to create one from the ground up, BankBound exists to grow financial institutions and specializes in search engine optimization. Our specialized focus has allowed us to maintain a “world-class” net promoter score of 74 from the financial institutions we serve.

Can't We Do SEO In-House Without An Agency?

SEO and digital ads are both complex and evolving marketing channels that would require your team to have the following expertise:

  • Data analytics
  • Google platforms (Google Tag Manager, Google Analytics, Google Search Console, Google Ads, Google Business Profile)
  • Digital advertising management
  • Website design and development
  • Technical SEO
  • Graphic design
  • Copywriting

Additionally, your team would need the following tools:

  • Competitor analysis software (intelligence)
  • Website data analytics software (performance)
  • Website scanning software (health)
  • Graphic design software (creative)
  • Project management software (efficiency)
  • Reputation management software (reviews)
  • Stock photography subscription (imagery)

What SEO Work Does BankBound Provide?

We provide a long list of deliverables for any banks that partner with us on SEO, most of which fall under technical or creative services. Ultimately, what you’re getting is the ongoing development and promotion of your 24/7 branch office (website). Our primary objective from all the various monthly deliverables is to continually increase online visibility, engagement, and leads for your bank.

Our strategies always include the foundational best practices of search engine optimization along with an emphasis on high-quality content.  With these best practices as our foundation, the specific deliverables for your bank will be tailored to the needs of your website and internet presence.

Included Components of BankBound’s SEO Services:

  • On-Site SEO, Off-Site SEO, Technical SEO
  • Local SEO – Google My Business, Bing Places, Yelp
  • Site Crawl and Audit Analysis
  • Sitemap Creation and Organization
  • SEO Keyword Research and Optimization
  • Website CMS Management
  • Link Building – internal and external
  • Content Creation – product pages, location pages, blog posts
  • And much more!

What SEO Results Should We Expect?

BankBound clients typically see 20% increase in organic website visibility, traffic, and leads after an initial year of SEO.

But BankBound Isn't Local To Our Bank?

We may not be immediately available to meet up for coffee like your local agency, but we can offer shared intelligence from working with 100+ financial institutions in local markets across the country. Our team is more than just familiar with compliant marketing of banking products- it’s all we do.

What If We're Already Doing SEO But Not Seeing Results?

BankBound can provide an analysis of your existing SEO strategy to provide actionable insights for improving your on-site and off-site SEO.

Unlike other internet marketing companies, our agency works exclusively with community banks and financial institutions. Since banking is our one and only core focus, this allows us to truly become an extension of your team and understand the business needs of your financial institution better than other agencies.

Talk With a BankBound Strategist

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