Digital Strategist
Account Executive, BankBound
Bringing bank-side digital marketing experience to help community banks and credit unions grow with PPC, SEO and BankBound's platforms.
Before joining BankBound, Francesca spent her career in financial institution marketing. She managed social media, web presence, SEO and paid advertising across Google Ads and Meta, and she always kept an eye on the metrics that mattered most. She also owned reputation management, which meant monitoring and responding to customer reviews and turning that feedback into real service improvements.
Her work went well beyond the day-to-day. She led digital marketing through a merger, and in 2025 she launched the bank's first podcast. She also led two website redesigns and two microsite builds, and she produced content that showed up everywhere from social feeds to drive-thru screens. Along the way she mentored interns, built strong vendor relationships and brought print, radio and billboard campaigns together with digital for a fully integrated approach.
At BankBound, Francesca keeps building on that skill set. She works with banks of all kinds to help them use PPC, SEO and BankBound's platforms together to reach their goals.
She partners closely with her clients and brings both strategic perspective and the hands-on experience of having worked on the bank side herself.
Led the complete digital rebrand during a 2023 bank merger, transforming the website, social media platforms, Google listings and overall online presence for launch.
Managed two website redesigns and two microsites. Her SEO strategy drove 98K+ new organic search users, and in-house PPC delivered 26.2K clicks at a $0.46 average CPC.
Launched the bank's first podcast and shifted to a short-video-first content strategy, generating 329K page views and 27K content interactions across Facebook and Instagram.
