Every bank and credit union website runs tools most teams never think to question. Things like analytics, ad pixels, live chat, session tracking, and more. Consent management allows web visitors to choose whether their information can be recorded before any piece of tracking code ever fires.
Website tracking lawsuits against financial institutions have surged over the past two years, and the legal theory behind nearly all of them is the same: a tool sent a visitor’s data to a third party before that visitor had actually consented to it. Courts have been explicit that being compliant with banking regulations like GLBA does not shield an institution from these claims. It’s a separate legal exposure most compliance programs were never built to catch. BankBound’s consent management services close that gap by identifying exactly what’s running on your site, implement a consent framework that gates it appropriately, and keep a record that protects your institution if a claim ever comes in.
largest settlement to date involving a bank
have comprehensive data privacy laws in effect
tracking related lawsuits filed in the last 18 months
Your compliance team may have every GLBA requirement covered and still be exposed. Consent management addresses a risk sitting outside traditional banking compliance entirely, like what your website’s marketing and analytics tools do before a visitor makes a choice.
These solutions help you:
Close the specific gap of tracking before consent is given that’s driving a wave of costly class action settlements against financial institutions of every size.
Stay ahead of a growing, state-by-state patchwork of privacy laws that follow your customers wherever they log in from, not just the states you’re headquartered in.
Keep the ad pixels, chat tools, and analytics your marketing team relies on. Now they’re configured correctly instead of removed out of fear.
Give visitors clear, easy control over their own data, reinforcing the trust a banking relationship depends on.
Consent management isn’t a plugin you install once and forget. Tracking tools change, marketing vendors get swapped in and out, and state privacy laws keep evolving. A setup that was compliant last year can quietly fall out of date before anyone notices. Financial institutions need a partner who understands both the marketing tools your team depends on and the compliance obligations your risk team is accountable for.
With our financial services consent management you get:
We work exclusively with banks and credit unions, so every recommendation already accounts for the regulatory and reputational realities of financial services marketing.
We monitor the privacy law landscape on your behalf and adjust your consent setup as new state requirements take effect, rather than waiting for a demand letter to force the conversation
Every visitor interaction is logged and auditable, so if a claim is ever made against your institution, you have a timestamped record instead of a guess.
We scan your site to identify every cookie, pixel, and tracking script currently running. Including ones your team may not know are there.
As new state privacy laws take effect, we update your consent configuration and policies to stay current and up to date automatically.
We configure a compliant consent banner and preference center so visitors can accept, decline, or customize tracking by category, matching your site’s design.
Tracking tools are held back until a visitor actually makes a choice, closing the exact timing gap driving current litigation.
Every visitor’s choice is timestamped and stored, giving your institution documented proof of compliance if a claim is ever made.
Regular scans and reporting ensures that new tools added to your site (by your team or a vendor) don’t reopen the gap.
Talk with a BankBound strategist about what’s actually running on your website today
Consent management is the practice of controlling what data your website collects from a visitor (and when) based on the visitor’s own choices. It typically includes a banner or preference center where visitors can accept, decline, or customize tracking, along with the technology to actually enforce that choice and record it.
A script scans your website for cookies and third-party tracking tools, categorizes them, and holds them back from collecting data until a visitor interacts with a consent banner. Whatever the visitor chooses is then enforced across the site and logged for your records.
The cost depends on the number of sites, the complexity of your current tracking setup, and the level of ongoing monitoring you need. Contact us for a custom quote based on your institution’s website and marketing stack.
Website tracking lawsuits have surged over the past two years as plaintiffs’ firms have gotten better at scanning sites for the gap between when a tracking tool fires and when a visitor actually consents. What used to be an obscure legal theory is now an active, well-funded area of litigation and financial institutions have become a frequent target because of the sensitivity of the data involved.
No. Courts have been explicit that GLBA compliance does not protect an institution from these claims. They’re brought under separate state privacy and consumer protection laws that GLBA doesn’t address. A fully GLBA-compliant institution can still be fully exposed here
No. While early cases concentrated in California, this is now a nationwide issue. Twenty states currently have comprehensive privacy laws in effect, each with its own requirements, and the underlying legal issue of tracking before consent is given, applies regardless of where your institution is headquartered.
Not likely. A redesign is actually the ideal time to build consent management in from the start, but the exposure exists on your current site today. Waiting simply extends the window your institution is unprotected.
A privacy policy is a static disclosure describing how your institution handles data. Consent management is the active technology that enforces a visitor’s actual choice in real time and creates a record of it. Most institutions have the first without the second, which is exactly the gap driving current litigation.
Some institutions try. Doing it well requires ongoing awareness of tracking tools added to the site (including by third-party vendors), evolving state privacy law, and technical implementation of blocking and logging. Plus the bandwidth to revisit it regularly rather than as a one-time project. Most internal marketing teams don’t have the capacity to treat this as an ongoing discipline, which is exactly why it tends to lapse.
A properly configured consent management setup should give you a compliant banner live on your site, every tracking tool gated behind visitor consent, and a searchable log of consent activity. So if a question or claim ever comes up, you have documentation rather than a guess.
Yes. Recent claims have been brought against small, single-market credit unions, not just national banks. Plaintiffs’ firms scan sites at scale. So size and location doesn’t reduce exposure.
It lets your marketing team keep using ad pixels, analytics, and personalization tools with confidence, instead of pulling back on digital marketing out of fear of legal exposure. Done right, it protects the institution without slowing down growth.
These are the highest-impact, most commonly missed issues we find when we review bank and credit union websites.
Most bank websites have a cookie banner, but the pixel, analytics, or chat script was already loading data in the background before the visitor ever saw it, often within milliseconds of the page loading. That gap between “tool fires” and “visitor consents” is the entire basis of current litigation, and a banner that doesn’t actually block anything provides no real protection.
A consent setup configured once and never revisited quickly falls out of date as new marketing tools get added, vendors change their tracking behavior, or new state privacy laws take effect. Consent management is a discipline that may require a little time each month for maintenance and up keep.
Even institutions with a banner in place often can’t produce a record showing what a specific visitor agreed to and when. Without that log, there’s no way to demonstrate compliance if a claim is ever made. Then it becomes your word against the plaintiff’s
We work exclusively with banks, credit unions, and financial institutions. Tell us about your institution, and we will follow up within one business day.
