Team Lead & Paid Media Strategist
Team Lead, Senior Digital Marketing Strategist, BankBound
Turning search data into measurable growth for community banks and credit unions.
Kristen Durkee is a performance marketing leader with over nine years of hands-on digital marketing experience. At BankBound, Kristen serves as Team Lead and Senior Digital Marketing Strategist, helping community banks and credit unions build paid media programs that drive measurable growth.
Before specializing in financial marketing, Kristen managed Google Ads campaigns at Thryv and drove web traffic for auto dealerships at Naked Lime. Earlier, she spent six years in retail leadership at Mattress Firm, building high-performing teams and turning around a struggling market. Today, she pairs that frontline business sense with deep expertise in PPC and performance analytics.
With a degree in International Relations and Diplomacy, Kristen approaches marketing as a translator: turning complex campaign data into clear decisions and making sure every ad dollar connects back to a bank's bigger goals.
Helps community banks and credit unions build paid media programs across Google Ads and Microsoft Ads that drive measurable growth.
Managed Google Ads campaigns at Thryv and drove web traffic for auto dealerships at Naked Lime before specializing in financial marketing.
Spent six years in retail leadership at Mattress Firm, building high-performing teams and turning around a struggling market.
